Mallory A. Russell

Editor-in-Chief of the Town Square blog, helping independent business owners start, run, and grow their businesses.

Learn how the right POS system can affect your bottom line and how to avoid costly mistakes made by retailers when selecting a new platform.

Retail consumers can get what they want, whenever they want it, so it's important to understand what makes them tick. Our survey of 1,800 consumers reveals just how they discover, choose, and recommend retail businesses. Those insights, and the strategies we've developed to leverage them, will help you create a better customer experience and drive continued growth.

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